Farmer meets the Foodie

Erica Hughes from Farmer Meets the Foodie meets Paul Oliveri from 100 Mile Author

Farmer Meets the Foodie meets 100 Mile Author
Farmer Meets the Foodie meets 100 Mile Author
Farmer Meets the Foodie meets 100 Mile Author
Erica Hughes from Farmer Meets the Foodie meets Paul Oliveri from 100 Mile Author

For most foodies sourcing fresh local produce direct from the farmer is akin to trying to find the proverbial needle in a haystack.  This was until the emergence of ‘farmer meets foodie’, a service which according to creator Erica Hughes, “Bridges the gap between the farm gate and the kitchen bench”.

Currently ‘farmer meets foodie’ connects these two groups via a number of means including an active closed Facebook group, other social media sites and a blog which Erica updates sporadically.

Whilst percolating for a while Erica says, “The idea came from a number of places.  Initially I watched friends who run a café in Mount Molloy near Mareeba trying to source fresh local produce to use in store.  They are open six days a week and spend their ‘day off’ trying to find all the ingredients to use for the following week”.

Brooks Mangoes from Mareeba
Mangoes from Mareeba on the Atherton Tablelands (within 100 Miles of Cairns).

The final impetus for ‘farmer meets foodie’ came at a Rural Women’s event.  Erica says, “At the time Leandra Norman, who is passionate about using local produce, asked me to introduce her to some farmers who I thought were really well know.  When someone in the industry who uses a lot of local produce didn’t know them, I knew we had to make better connections between farmers and foodies”.

Whilst Erica is taking a staged approach to the ‘farmer meets foodie’ concept there is definitely a lot of interest in what she has done so far.  “I’ve lived on remote cattle stations and worked in agriculture for quite a while now so I know what is available in the region and the value of connecting.  We are getting more and more people connecting on Facebook which is great but I don’t think it goes far enough”.

Lettuce from within 100 Miles of Cairns.

“The next step for us is creating an online interactive platform where farmers and foodies register and connect.  Foodies will be able to see in one convenient place what’s available week by week and farmers will have easy access to another market locally”, says Erica.

The online interactive platform is set to launch soon and will be aimed at connecting commercial food producers such as cafes, restaurants and caterers to the plethora of fresh produce available in North Queensland.

As Erica says, “After that who knows where it will lead”?

About Paul Oliveri 26 Articles
From books to blogs, Paul will write just about anything. Since selling his first article in 2005, Paul has been the Northern Correspondent for the tri-state Blue’s magazine and a regular contributor to national agricultural organisation publications. During this time he has also been regularly published in regional and national rural magazines and newspapers. Whilst still occasionally freelancing, Paul’s passion of showing people the world of paddock to plate experiences on his doorstep has grown into the 100 Mile Author brand. His website brings you stories, video, and images all from within 100 Miles of Cairns.

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